Tiger Woods’ fashion brand Sun Day Red faces a lawsuit from Puma due to a detail Tiger inadvertently revealed in a recent interview. Puma has filed a lawsuit against Tiger Woods’ fashion brand, Sun Day Red, alleging logo similarities. Discover the details and controversies surrounding this case.
Puma Takes Legal Action Against Sun Day Red
Last week, the renowned footwear brand Puma filed a lawsuit against the new fashion brand Sun Day Red, owned by Tiger Woods. According to Puma, the Sun Day Red logo is too similar to the logo Puma has been using since 1969. The lawsuit requests that the golf brand owned by TaylorMade cease using this design.
An excerpt from Puma’s lawsuit states:
“Due to the confusing similarity between the logos and the comparable or closely related nature of the products and services, the likelihood of consumer confusion between the Sun Day Red logo and our Jumping Cat logo is very high.”
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A History of Logo Disputes
This is not the first legal challenge Sun Day Red has faced. In September last year, Tigerair, another company, accused the brand of “unauthorized appropriation” of their logo design, which also features an image of a jumping tiger. This case remains unresolved in court.
The Inspiration Behind Sun Day Red’s Logo
When Tiger Woods launched his new golf fashion line in May last year, he revealed that the tiger image with 15 stripes symbolizes the number of major titles he has won in his illustrious career. Woods’ explanation adds a personal touch to the design, but it has also drawn comparisons to existing logos in the industry.
A New Chapter After Nike
Sun Day Red was first announced in February 2024, following Woods’ decision to end a 27-year partnership with Nike. The brand has already made waves in the golf fashion world. Most recently, Woods was seen wearing Sun Day Red apparel at the launch event for the high-tech TGL golf league, a collaboration with Rory McIlroy.
The ongoing legal battles surrounding Sun Day Red’s logo highlight the challenges of creating a unique brand identity in a competitive market. As the cases proceed, all eyes will be on Tiger Woods and his team to see how they respond to these allegations.
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