Al Roker Teases Today’s New Wellness App Featuring a Soon-to-Be “Former Colleague”. Al Roker introduces Today’s latest project, a wellness app with exercise, nutrition, and inspiration tips—plus a surprising connection to Hoda Kotb’s upcoming departure.
Al Roker Introduces Today’s Wellness App
Beloved Today show weatherman Al Roker, 70, has shared details about the morning show’s exciting new venture: a wellness app designed to bring fitness, nutrition, and inspiration to users’ fingertips.
Speaking to Variety on January 7, Roker joked, “I come from an age when an ‘app’ was an appetizer—not something you downloaded on your phone.”
The app, called Start Today, marks a new chapter for the Today show. It aims to extend the brand beyond television and into viewers’ daily lives by providing trusted wellness advice from experts.
“If you want fitness, nutrition, or inspiration, we have it all in one place,” NBC News executive vice president Libby Leist explained.
Read More:
- Jenna Bush Hager “accidentally” revealed the real reason her close co-host Hoda Kotb had to step away from ‘Today’ was due to depression caused by pressure from the bosses: “I feel ‘heartbroken’ for what she had to endure…”
- Jenna Bush Hager unexpectedly revealed that the quirky 2024 Christmas card fans of ‘Today’ saw didn’t actually carry the ‘warm and cozy’ meaning it seemed: “It was a warning of storms ahead.”
- Paris Hilton recalled the moment Jenna Bush Hager showed off a ‘party stunt’ she did with her husband and ‘forced’ Hoda to kneel so she could ride on her: “I’m still haunted by the backstage scene that day.”
Hoda Kotb’s Involvement—And Upcoming Departure
Interestingly, this new project coincides with longtime co-anchor Hoda Kotb’s upcoming retirement from Today. Kotb, 60, announced in October that she’ll be stepping away after 25 years with NBC.
But Kotb isn’t stepping out of the spotlight entirely. She’s been quietly developing her own wellness brand, which includes an app, retreats, and a podcast. On January 6, during an appearance on The Kelly Clarkson Show, Kotb described her vision:
“This isn’t just about having fun—it’s about transformation. When you leave, you’ll feel different, empowered, and ready to take on the world.”
Her app’s overlap with Today’s Start Today project adds an intriguing twist to her departure.
Read More:
- Jenna Bush Hager’s father, former President Bush, revealed that he deeply regrets giving Jenna a piece of advice at the age of 16 that caused her life to “veer off course” forever: “Jenna could have had a better life…”
- Jenna Bush Hager revealed why she doesn’t want her daughter Mila to attend high school and prefers her to do something else instead – a choice that sparked a big argument with her husband: “As long as the girl does that, she could become famous from a young age, but he won’t agree…”
- Jenna Bush Hager confirmed that she has thought carefully and decided to ‘follow in Hoda’s footsteps’ and make an exciting career change on her next birthday!
A New Era for Today’s Audience
As Today enters the wellness space, fans can expect the app to reflect the same trusted advice and engaging personalities they love from the show. Al Roker is expected to play a prominent role, delivering practical tips in his signature down-to-earth style.
This venture highlights the shift in media consumption, with platforms like Today evolving to meet audiences where they are—on their phones, seeking tools for healthier lifestyles.
From TV to Transformation
Al Roker and Today are embracing the future with the launch of the Start Today app, offering a seamless way for fans to integrate wellness into their lives. As Hoda Kotb transitions into her own wellness-focused career, this marks a bittersweet yet exciting chapter for both her and the Today show.
Would you download the Start Today app or join Hoda’s retreats? Let us know in the comments or share your thoughts on social media!
